Development of Visual Positioning and Photo Presentations for Independent Cultural and Educational Initiatives. This project focuses on transforming visual communications within the creative sector in Poznań, Poland, ensuring a transition from inconsistent digital footprints to a cohesive, trustworthy, and modern visual language . With the expert backing of my digital and SMM agency, Marketing & Visual Strategy, the project delivers a full-cycle visual packaging solution for Ukrainian female artists and local initiatives:
Professional Photo Production (Full Frame DSLR):
executing high-end commercial and still-life (product) photography, creating tailored lookbooks and photo presentations for exhibitions/catalogs, architectural space photography, and corporate headshots for independent creators.
Graphic Design & Social Media Marketing: developing brand identity guidelines, crafting narrative-driven Stories/Reels, and designing promotional print materials within Canva. Social Impact Initiative:
Operating as a non-profit peer-support initiative within the UW Community, I am fully prepared to offer pro bono marketing, graphic design, and commercial photo production to fellow female artists on the platform.
This synergy aims to upgrade their creative portfolios to European standards and capture international audiences. The ultimate outcome of the project is sharp brand positioning, heightened emotional engagement, and a consistent, aesthetically refined presence across all digital channels.